Tokyoesque is excited to announce that we now have a branch in Amsterdam as well as our main office in London. Our expansion to Amsterdam means we can influence your expansion, whether to or from Japan, by utilising our on-the-ground presence in Europe.

If you’re looking for insights on Japan and are based in the Netherlands or Germany, please feel free to get in touch to discuss your project with someone from our team.

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About Tokyoesque

We offer a wide range of market research services as well as consultancy and localisation between Japan and Europe. Since starting out six years ago, we have become a trusted bridge between the European and Japanese markets, expanding out into other parts of Asia whilst forging ahead on industry-wide projects ranging from topics such as; the Tokyo 2020 Olympics, cosmetic brand semiotic deep dives and the state of Japan’s fintech ecosystem.

Market Research

As part of our market research offering, we provide clients with customised reporting on the Japanese market, including latest news, innovations and opportunities in the desired sector. We can also offer direct interviews with experts or consumers, and run focus groups with carefully crafted analysis in both English and Japanese. Our services include; participant recruitment, questionnaire and discussion guide development, as well as full translation where necessary.

Global Immersion & Consultancy

Our team are familiar with Japanese culture and trends. We offer consultancy services that help guide your business towards success in the market. This includes; customised business tours designed to introduce the latest trends and innovations in your chosen market, interpretation between English and Japanese, itinerary, flight and accommodation management for clients traveling to Japan on business, utilising our extensive network in the region. Tokyoesque provides consultations on business mergers and acquisitions as well as partnerships in Japan. Additionally, our workshops ensure businesses are fully able to take advantage of opportunities within the Japanese corporate world, learning business etiquette and norms in the market.

Localisation

We believe that in order to truly resonate with your target audience in Japan, brands should fully localise their marketing communications and website. Our native Japanese team incorporate the following steps:

• Consulting. What is it you want translated into Japanese? Why? Who is the target? We also make time to understand sector jargon and context.
• Localisation. With flexibility, a trained team member completes the translation so that it resonates with your specific audience.
• Peer Review. Every piece of work is peer-reviewed by at least one of our team.
• Business Culture Training. Once the materials are completed, Tokyoesque is on hand to help you make the most of them. Whether in a business meeting or on your website, we will address any business culture concerns.