The Hanami Angle – How can your business fully “bloom” during Sakura season?

By Luke Denhart

It’s that time of year; the bumblebees begin buzzing about, the celandines start to sprout. The Hanami cherry viewing is a special event undertaken by the Japanese, one where they picnic and check out perhaps their most transient of trees, the cherry blossom, come in bloom to signal the beginning of spring. Hanami holds a cultural significance unique to Japan.

Yet western audiences are still not quite sure what Hanami even is – let alone its niche for marketing campaigns in Japan. Hopefully, shedding light on this cherished event and marketing strategies used by foreign companies in the past, Tokyoesque can set the stage for you. After a read, you can tap into the zeitgeist of Hanami, and implement its small window into your yearly marketing calendar.