Japanese Canned Coffee: The Key to Succeed in the…
In capturing the essence of Japan’s unique scenery, vending machines feel like a requirement. According to the Japan Vending Machine Manufacturers Association, the number of vending machines nationwide is said to be approximately 2.68 million.*
They offer colourful and unique drinks, all sold for less than 150 yen (a pound) each. There’s a wide array of items, including the occasional onion soup, but Japanese coffee cans reign as the most popular choice.
The market is flooded with options, from black American coffee to very sweet lattes, with major beverage manufacturers like Suntory and Kirin releasing a broad range of canned coffees and a plethora of seasonal limited-edition products each year.
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