By Yanelis Garcia
Live streaming continues to be a popular activity in Japan, thanks to the accessibility that smartphones provide. Live streaming is the broadcast of an activity in real time, including a live audience and usually a form of chat as well. There are many different types of live streams such as podcasts, video gaming, playing music, cooking, and creating ASMR content such as mukbang (also known as eating shows), where a host consumes various quantities of food. Although the VTuber phenomenon has only been around for about 5 years – starting as a subculture within the gaming culture – it’s created a profitable niche market within the live streaming world.
This article dives into the VTuber era, the most popular live streaming apps in Japan and how this industry has created a profitable niche market global companies can tap into. We will outline what it takes to enter, the competition, advertising opportunities and how Tokyoesque can help.Read more “Live Streaming in Japan: A Niche Market With Big Advertising Power”