Tokyoesque is a cultural insight agency
We connect the Europe and Japan markets by empowering businesses with knowledge of their global audiences.
Tokyoesque articles on Medium
Follow us on Medium for regular insights on Japanese culture, business and brand case studies and bite-size articles on trends and current affairs...
G20 Summit in Japan: more than just a discussion of global issues
With the G20 Summit coming up, we look at how limited-time goods and experiences can enable greater interaction and engagement among Japanese audiences.
June 20 • 7 min read
Father’s Day: how do the Japanese choose to celebrate it?
This post looks at how Father's Day is promoted in Japan. We discuss overall market size for the occasion, consumer behavior, key trends and examples of campaigns.
June 13 • 6 min read
Mercari’s expansion into Europe: where did it all go wrong?
We look at Japanese e-commerce giant Mercari and the reasons why they decided to exit the European market after a relatively short period of time.
June 3 • 7 min read
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