Tokyoesque is a cultural insight agency

We connect the Europe and Japan markets by empowering businesses with knowledge of their global audiences.

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Tokyoesque articles on Medium

Follow us on Medium for regular insights on Japanese culture, business and brand case studies and bite-size articles on trends and current affairs...

Marketing with Manga: Japan’s love of visual communication

Here, we explore the world of manga, Japan’s unique visual narrative art form, which is increasingly being used as an effective marketing tool for communicating ideas and information to Japanese consumers.

Aug 21 • 7 min read

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Summer traditions and recent marketing campaigns in Japan

In this article, we take a look at what the summer season means to Japanese people, how they typically celebrate, and outline some of this year’s limited edition launches and brand strategies.

Aug 15 • 7 min read

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Zen, shinrin-yoku, ikigai? the exoticisation of Japanese buzzwords

In this article, we offer examples of how some Japanese words are re-defined in the west far from their original meanings, and look at ways brands can choose to approach the ‘exoticisation’ of Japanese culture.

Aug 7 • 8 min read

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PROJECTS

Dentsu Macromill Insight
Done Science
iLUKA
Crowd DNA
National Research Group
Crowd DNA
EU-Japan Centre
GLAMS
Zenfotomatic
K7 Media
Nielsen
BAMM
Added Value
CSM Live
Dentsu
Influencer50
Kids Planning
Jimotxi

 

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Tokyoesque supported us to achieve outcomes in the UK that we wouldn’t have been able to achieve alone. If you clearly explain your business to Tokyoesque... you will greatly appreciate their marketing, research skills and flexibility.
— Daisuke Miura, CEO, Zenfotomatic
Invaluable in helping to understand the unique nature of Japanese consumers… Also a critical part of the production team that help to commercialize our tools and services in China.
— Rob Schulze, Managing Director, International, National Research Group
Tokyoesque would be great partners for anyone working in research and cultural insight, or indeed any businesses looking to expand their knowledge of the Japanese market in order to launch products or services there, or simply to provide inspiration for brand developments in other markets.
— Mark Lemon, Senior Semiotician, Sign Salad