Tokyoesque is a cultural insight agency

We connect the Europe and Japan markets by empowering businesses with knowledge of their global audiences.

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Tokyoesque articles on Medium

Follow us on Medium for regular insights on Japanese culture, business and brand case studies and bite-size articles on trends and current affairs...

G20 Summit in Japan: more than just a discussion of global issues

With the G20 Summit coming up, we look at how limited-time goods and experiences can enable greater interaction and engagement among Japanese audiences.

June 20 • 7 min read


Father’s Day: how do the Japanese choose to celebrate it?

This post looks at how Father's Day is promoted in Japan. We discuss overall market size for the occasion, consumer behavior, key trends and examples of campaigns.

June 13 • 6 min read


Mercari’s expansion into Europe: where did it all go wrong?

We look at Japanese e-commerce giant Mercari and the reasons why they decided to exit the European market after a relatively short period of time.

June 3 • 7 min read



Dentsu Macromill Insight
Done Science
Crowd DNA
National Research Group
Crowd DNA
EU-Japan Centre
K7 Media
Added Value
CSM Live
Kids Planning



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Tokyoesque supported us to achieve outcomes in the UK that we wouldn’t have been able to achieve alone. If you clearly explain your business to Tokyoesque... you will greatly appreciate their marketing, research skills and flexibility.
— Daisuke Miura, CEO, Zenfotomatic
Invaluable in helping to understand the unique nature of Japanese consumers… Also a critical part of the production team that help to commercialize our tools and services in China.
— Rob Schulze, Managing Director, International, National Research Group
Tokyoesque would be great partners for anyone working in research and cultural insight, or indeed any businesses looking to expand their knowledge of the Japanese market in order to launch products or services there, or simply to provide inspiration for brand developments in other markets.
— Mark Lemon, Senior Semiotician, Sign Salad