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7 steps to discover what your Japanese customers think of you
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Tokyoesque is a global insights agency

We connect the European and Japanese markets by enabling businesses to understand their global audiences.
What does your Japanese audience think of you?

About Us


Cultural insight breaks down the barriers of business culture

What is cultural insight?

Tokyoesque provides deep insights that bring greater clarity to businesses working with invisible cultural barriers in the Japanese market.

We 'translate' business culture between Japan and overseas markets


Lead your business to success with these three services

We offer three services based on cultural insight; cultural investigation, global immersion, and localisation.


Support example: The Japanese Fintech Ecosystem (commissioned by EU-Japan Centre for Industrial Cooperation)

Our report is available here.

  • Conducted research into government policies, industry regulations, funding, sub-sectors, international collaboration and challenges that Fintech startups face in Japan.
  • Interviewed academics, financial experts, and Fintech entrepreneurs utilising our vast professional network.
  • Proposed business opportunities to stakeholders around the world who are interested in Japan's Fintech scene.


We have completed projects for clients across multiple sectors, ranging from large corporations to smaller startups.



Please feel free to contact us via the enquiry form below.

Contact Us


Tokyoesque supported us to achieve outcomes in the UK that we wouldn’t have been able to achieve alone. If you clearly explain your business to Tokyoesque... you will greatly appreciate their marketing, research skills and flexibility.
— Daisuke Miura, CEO, Zenfotomatic
Invaluable in helping to understand the unique nature of Japanese consumers… Also a critical part of the production team that help to commercialize our tools and services in China.
— Rob Schulze, Managing Director, International, National Research Group
Tokyoesque would be great partners for anyone working in research and cultural insight, or indeed any businesses looking to expand their knowledge of the Japanese market in order to launch products or services there, or simply to provide inspiration for brand developments in other markets.
— Mark Lemon, Senior Semiotician, Sign Salad