Tokyoesque is a cultural insight agency

We connect the Europe and Japan markets by empowering businesses with knowledge of their global audiences.

New, free e-book

How would you do if your brand were in Japan now?

Japan Rugby 2019 and Tokyo 2020 Olympics are fast approaching. Measure your readiness to make your impact in Japan now.

Click here to get yours
7 steps to discover what your Japanese customers think of you

Tokyoesque articles on Medium

Follow us on Medium for regular insights on Japanese culture, business and brand case studies and bite-size articles on trends and current affairs...

Marketing with Manga: Japan’s love of visual communication

Here, we explore the world of manga, Japan’s unique visual narrative art form, which is increasingly being used as an effective marketing tool for communicating ideas and information to Japanese consumers.

Aug 21 • 7 min read


Summer traditions and recent marketing campaigns in Japan

In this article, we take a look at what the summer season means to Japanese people, how they typically celebrate, and outline some of this year’s limited edition launches and brand strategies.

Aug 15 • 7 min read


Zen, shinrin-yoku, ikigai? the exoticisation of Japanese buzzwords

In this article, we offer examples of how some Japanese words are re-defined in the west far from their original meanings, and look at ways brands can choose to approach the ‘exoticisation’ of Japanese culture.

Aug 7 • 8 min read



Dentsu Macromill Insight
Done Science
Crowd DNA
National Research Group
Crowd DNA
EU-Japan Centre
K7 Media
Added Value
CSM Live
Kids Planning



Please feel free to contact us via the enquiry form below.



Tokyoesque supported us to achieve outcomes in the UK that we wouldn’t have been able to achieve alone. If you clearly explain your business to Tokyoesque... you will greatly appreciate their marketing, research skills and flexibility.
— Daisuke Miura, CEO, Zenfotomatic
Invaluable in helping to understand the unique nature of Japanese consumers… Also a critical part of the production team that help to commercialize our tools and services in China.
— Rob Schulze, Managing Director, International, National Research Group
Tokyoesque would be great partners for anyone working in research and cultural insight, or indeed any businesses looking to expand their knowledge of the Japanese market in order to launch products or services there, or simply to provide inspiration for brand developments in other markets.
— Mark Lemon, Senior Semiotician, Sign Salad