Tokyoesque is a cultural insight agency
We connect the Europe and Japan markets by empowering businesses with knowledge of their global audiences.
Tokyoesque articles on Medium
Follow us on Medium for regular insights on Japanese culture, business and brand case studies and bite-size articles on trends and current affairs...
Japan's Autumn consumer trends: what's popular this year?
Here, we explore how connotations of Autumn are communicated to Japanese consumers, through activities that have come to be associated with the season, as well as through limited edition products.
Oct 17 • 9 min read
How the tax hike is impacting consumer behaviour in Japan
This week, we take a look at some examples of campaigns in Japan that take advantage of the recent increase in consumption tax.
Oct 10 • 5 min read
Think Japan is a tech leader? Not necessarily when it comes to 5G
In this post, guest author Greg Kaszas outlines the technological developments happening in Japan’s 5G sector.
Oct 1 • 6 min read
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