Tokyoesque is a cultural insight agency

We connect the Europe and Japan markets by empowering businesses with knowledge of their global audiences.

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7 steps to discover what your Japanese customers think of you

Tokyoesque articles on Medium

Follow us on Medium for regular insights on Japanese culture, business and brand case studies and bite-size articles on trends and current affairs...

‘Omotenashi’: Integral to Japanese culture, but not easily defined

We discuss the Japanese concept of ‘omotenashi’ that seeks to delight locals and international visitors alike, and how it can be used as a promotional tool

May 14 • 7 min read

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Japan’s Functional Food & Drink Revolution!

There is a growing appeal to consuming functional food & drink in Japan. Here, we look at some of the foremost trends

May 9 • 8 min read

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Mindful drinking: The rise of alcohol-free alternative beverages in Japan

With the rise in low and no-alcohol offerings, we explore how brands are maintaining success in an increasingly ‘dry’ Japan

May 3 • 5 min read

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PROJECTS

Dentsu Macromill Insight
Done Science
iLUKA
Crowd DNA
National Research Group
Crowd DNA
EU-Japan Centre
GLAMS
Zenfotomatic
K7 Media
Nielsen
BAMM
Added Value
CSM Live
Dentsu
Influencer50
Kids Planning
Jimotxi

 

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Tokyoesque supported us to achieve outcomes in the UK that we wouldn’t have been able to achieve alone. If you clearly explain your business to Tokyoesque... you will greatly appreciate their marketing, research skills and flexibility.
— Daisuke Miura, CEO, Zenfotomatic
Invaluable in helping to understand the unique nature of Japanese consumers… Also a critical part of the production team that help to commercialize our tools and services in China.
— Rob Schulze, Managing Director, International, National Research Group
Tokyoesque would be great partners for anyone working in research and cultural insight, or indeed any businesses looking to expand their knowledge of the Japanese market in order to launch products or services there, or simply to provide inspiration for brand developments in other markets.
— Mark Lemon, Senior Semiotician, Sign Salad