Tokyoesque is a cultural insight agency
We connect the Europe and Japan markets by empowering businesses with knowledge of their global audiences.
Tokyoesque articles on Medium
Follow us on Medium for regular insights on Japanese culture, business and brand case studies and bite-size articles on trends and current affairs...
How is Japan becoming more plastic-free?
Here, we take a look at some local initiatives relating to the reduction of plastic waste in particular and key activities that are being adopted across Japan.
July 11 • 6 min read
Effectively Localising European Cuisine for the Japanese Market
We explore how presenting European food either in an authentic way or in a more localised, specifically Japanese way can be effective.
July 4 • 9 min read
Localising the #MeToo movement within a Japanese context
In this post, we look at how Japan crafts its own, socially relevant movements off the back of globally prominent ones and creates a new significance for local audiences.
June 20 • 7 min read
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