Tokyoesque is a cultural insight agency

We connect the Europe and Japan markets by empowering businesses with knowledge of their global audiences.

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Tokyoesque articles on Medium

Follow us on Medium for regular insights on Japanese culture, business and brand case studies and bite-size articles on trends and current affairs...

How is Japan becoming more plastic-free?

Here, we take a look at some local initiatives relating to the reduction of plastic waste in particular and key activities that are being adopted across Japan.

July 11 • 6 min read


Effectively Localising European Cuisine for the Japanese Market

We explore how presenting European food either in an authentic way or in a more localised, specifically Japanese way can be effective.

July 4 • 9 min read


Localising the #MeToo movement within a Japanese context

In this post, we look at how Japan crafts its own, socially relevant movements off the back of globally prominent ones and creates a new significance for local audiences.

June 20 • 7 min read



Dentsu Macromill Insight
Done Science
Crowd DNA
National Research Group
Crowd DNA
EU-Japan Centre
K7 Media
Added Value
CSM Live
Kids Planning



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Tokyoesque supported us to achieve outcomes in the UK that we wouldn’t have been able to achieve alone. If you clearly explain your business to Tokyoesque... you will greatly appreciate their marketing, research skills and flexibility.
— Daisuke Miura, CEO, Zenfotomatic
Invaluable in helping to understand the unique nature of Japanese consumers… Also a critical part of the production team that help to commercialize our tools and services in China.
— Rob Schulze, Managing Director, International, National Research Group
Tokyoesque would be great partners for anyone working in research and cultural insight, or indeed any businesses looking to expand their knowledge of the Japanese market in order to launch products or services there, or simply to provide inspiration for brand developments in other markets.
— Mark Lemon, Senior Semiotician, Sign Salad