Tokyoesque is a cultural insight agency
We connect the Europe and Japan markets by empowering businesses with knowledge of their global audiences.
Tokyoesque articles on Medium
Follow us on Medium for regular insights on Japanese culture, business and brand case studies and bite-size articles on trends and current affairs...
Going cashless in Japan: the advantages and drawbacks
This week, our guest author Greg Kaszas explores Japan’s cashless payments sector, demonstrating the trends, innovations, and setbacks.
Sept 19 • 9 min read
What you should know about drinking socials in Japan
In this post, we present some of the key ways that group drinking sessions can act as a social lubricant to break down barriers and formalities that might usually be in place.
Sept 11 • 8 min read
Rugby World Cup Promotions in Japan
In this article we take a look at the various related promotions and how they’re helping to ramp up even more enthusiasm around the event.
Sept 4 • 8 min read
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