Tokyoesque is a cultural insight agency
We connect the Europe and Japan markets by empowering businesses with knowledge of their global audiences.
Tokyoesque articles on Medium
Follow us on Medium for regular insights on Japanese culture, business and brand case studies and bite-size articles on trends and current affairs...
‘Omotenashi’: Integral to Japanese culture, but not easily defined
We discuss the Japanese concept of ‘omotenashi’ that seeks to delight locals and international visitors alike, and how it can be used as a promotional tool
May 14 • 7 min read
Japan’s Functional Food & Drink Revolution!
There is a growing appeal to consuming functional food & drink in Japan. Here, we look at some of the foremost trends
May 9 • 8 min read
Mindful drinking: The rise of alcohol-free alternative beverages in Japan
With the rise in low and no-alcohol offerings, we explore how brands are maintaining success in an increasingly ‘dry’ Japan
May 3 • 5 min read
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