Tokyoesque is a cultural insight agency

We connect the Europe and Japan markets by empowering businesses with knowledge of their global audiences.

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7 steps to discover what your Japanese customers think of you

Tokyoesque articles on Medium

Follow us on Medium for regular insights on Japanese culture, business and brand case studies and bite-size articles on trends and current affairs...

Japan's Autumn consumer trends: what's popular this year?

Here, we explore how connotations of Autumn are communicated to Japanese consumers, through activities that have come to be associated with the season, as well as through limited edition products.

Oct 17 • 9 min read


How the tax hike is impacting consumer behaviour in Japan

This week, we take a look at some examples of campaigns in Japan that take advantage of the recent increase in consumption tax.

Oct 10 • 5 min read


Think Japan is a tech leader? Not necessarily when it comes to 5G

In this post, guest author Greg Kaszas outlines the technological developments happening in Japan’s 5G sector.

Oct 1 • 6 min read



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National Research Group
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Tokyoesque supported us to achieve outcomes in the UK that we wouldn’t have been able to achieve alone. If you clearly explain your business to Tokyoesque... you will greatly appreciate their marketing, research skills and flexibility.
— Daisuke Miura, CEO, Zenfotomatic
Invaluable in helping to understand the unique nature of Japanese consumers… Also a critical part of the production team that help to commercialize our tools and services in China.
— Rob Schulze, Managing Director, International, National Research Group
Tokyoesque would be great partners for anyone working in research and cultural insight, or indeed any businesses looking to expand their knowledge of the Japanese market in order to launch products or services there, or simply to provide inspiration for brand developments in other markets.
— Mark Lemon, Senior Semiotician, Sign Salad