Tokyoesque is a cultural insight agency
We connect the Europe and Japan markets by empowering businesses with knowledge of their global audiences.
Tokyoesque articles on Medium
Follow us on Medium for regular insights on Japanese culture, business and brand case studies and bite-size articles on trends and current affairs...
Marketing with Manga: Japan’s love of visual communication
Here, we explore the world of manga, Japan’s unique visual narrative art form, which is increasingly being used as an effective marketing tool for communicating ideas and information to Japanese consumers.
Aug 21 • 7 min read
Summer traditions and recent marketing campaigns in Japan
In this article, we take a look at what the summer season means to Japanese people, how they typically celebrate, and outline some of this year’s limited edition launches and brand strategies.
Aug 15 • 7 min read
Zen, shinrin-yoku, ikigai? the exoticisation of Japanese buzzwords
In this article, we offer examples of how some Japanese words are re-defined in the west far from their original meanings, and look at ways brands can choose to approach the ‘exoticisation’ of Japanese culture.
Aug 7 • 8 min read
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