Impactful Japan Market Research & Expansion

Impactful Japan Market Research & Expansion

We conduct consumer interviews and surveys for companies who look to expand their business in Japan. We provide quality and useful data as well as insights and also cover the whole process of both qualitative and quantitative research – from recruitment, questionnaire development, interviewing to reporting. We also provide cultural insights and information on the latest trends to help you expand your business in Japan.

We offer services such as finding local distributors, partners and experts, planning of overseas launch events, organising workshops and seminars, consulting on setting up overseas business and overseas trends, as well as overseas inspection tours for Japanese companies who are looking to expand their business into Europe. We also provide answers to all questions and consultations regarding overseas expansion. Tokyoesque will provide you with the right advice and solutions to meet your challenges.

We translate your LPs, websites, web contents, contracts, product descriptions and any other text written in English so that they can be understood accurately in the Japanese market. We don’t just translate – our bilingual staff who have a good understanding of both European and Japanese communication, take into account the local cultural context and consumer psychology. We also offer localisation consultancy services, such as semiotic analysis and reporting of the local competitors’ products.

Natalie Meyer Tokyoesque

Founder Natalie Meyer launched Tokyoesque in 2014 with the goal to connect Japan and the rest of the world through culturally aware market research. From Silicon Valley, yet with experience spanning London, Tokyo, Washington DC and Amsterdam, in a sense it was Natalie’s cultural neutrality that got Tokyoesque off the ground.

We have become a trusted bridge between Japan and the UK, expanding out into other areas in Europe and Asia whilst forging ahead on industry-wide projects ranging from topics such as the Tokyo 2020 Olympics, cosmetic brand semiotic deep dives, online gaming and Japan’s fintech ecosystem.

Our founder’s mission has grown into a passion for the global awareness & curiosity of all cultures with her latest venture, Esque Global.

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