The British Game Alliance (BGA), the foremost supplier of British game meat, was looking to expand their offering to Japan through luxury restaurants, hotels and resort chains as well as distribution channels.Read more “Case Study: Helping British Game Alliance Reach New Clients in Japan”
We assisted a tech startup accelerator in Japan by undertaking Japan market startup training for innovative foreign startups aiming to capture the Japanese market.Read more “Japan Market Startup Training Case Study for 13 Businesses: Startup Bootcamp Osaka”
By Melissa Francis
Tokyoesque assisted an Integrated Resort operator in navigating the perceptions and experiences of Japanese, Chinese and South Korean visitors to a proposed site for an Integrated Resort in Japan.
Following the legalisation of gambling in Japan in 2018, one of the largest operators of Integrated Resorts in Europe wanted to bid to open an Integrated Resort there. In order to do this, they needed to deeply understand cultural perceptions around ideas of gambling, casinos and related services among Japanese as well as Chinese and South Korean visitors. There were a number of areas that they didn’t have expertise in.
These were namely:
- Japanese language ability
- Direct access to the local market(s)
- In-house research capabilities, and the necessary cultural knowledge.