By Melissa Francis
Here’s a rundown of 3 key categories featuring cooling items, perfect for summer in Japan 2021.Read more “Keeping it Fresh during Summer in Japan 2021: Top 3 Cooling Goods Categories”
Here’s a rundown of 3 key categories featuring cooling items, perfect for summer in Japan 2021.Read more “Keeping it Fresh during Summer in Japan 2021: Top 3 Cooling Goods Categories” →
Japanese Department Stores, or depaato have been a staple of modern Japanese consumer luxury retail and a spectacle in marketing and architecture since the 1920s. While being a key facet of urban life amongst turn-of-the-century modernity, department stores globally have found uncertainty in the digital age, hastened by recent pandemic events.Read more “Japanese Department Stores and Opportunities in the Luxury Pre-packaged Food Sector” →
As the current pandemic continues to restructure how we consume media and which methods are working best for marketers, this article examines how Japanese companies have attempted to adapt their communications around the climate crisis in this ever-changing environment, and highlight how they’re responding to the issue of sustainability in Japan.Read more “What’s a Powerful Strategy for Marketing Sustainability in Japan Post-Covid?” →
This article will examine the market opportunities for branding via vending machines in Japan. We look at some of Japan’s past and present attempts to increase vending machine sales in terms of; machine design, what these attempts mean to the wholesalers supplying drinks to vending machines in Japan, and how independent owners have approached marketing via this channel.Read more “Branding Opportunities through Vending Machines in Japan: An Unconventional Marketing Tactic?” →
A certain breed of celebrities in Japan, or tarento (タレント), are media personalities appearing as guests on variety TV shows who often craft unique public personas to cater to certain demographics. They differentiate from mainstream celebrities and actors. An actor would feature on a variety TV show in order to present their latest venture, whereas a tarento would regularly appear on a variety TV show, sometimes with no promotional agenda at all.
However, that is not to say tarento are not influential in their own way. Many have captured domestic and even global audiences, helping products sell out due to their immense familiarity and impact.
Here, we give an insight into the exceptional world of tarento and why they are so popular in Japan.Read more “Celebrities in Japan: How ‘tarento’ Promote Strong Audience Engagement” →
This year the world has faced unprecedented circumstances, however, traditions and festivities continue to bring people together even in the most challenging of times. Christmas is an occasion celebrated all over the world, but it takes on a different meaning depending on each place, and as a result there are various ways to enjoy the season. Ultimately, Christmas in Japan is no exception.
In this article, we outline some of the options available to celebrate Christmas in Japan 2020.Read more “Celebrating the Magic of Christmas in Japan 2020” →
Halloween has become increasingly celebrated around the world in the past decades, and Japan is no exception to this. However, in every country, Halloween is adapted to suit local interests, and this has made Halloween in Japan a very unique celebration especially in big cities like Tokyo and Osaka.Read more “Halloween in Japan 2020: Charming or Spooky?” →
This week, we take a look at Japan’s pet sector, exploring the bigger picture as well as honing in on some of the key trends driving this sector, which is currently worth around ¥1.6 trillion JPY and remaining steady, with no real decline or increase in growth.Read more “Japan’s pet sector: Sniffing out fresh opportunities” →
Here, we take a look at some local initiatives relating to the sustainability in Japan through the reduction of plastic waste in particular and how various brands are committing to becoming more plastic-free in Japan.Read more “Sustainability in Japan: How Japanese Brands are Promoting ‘Plastic Free’ Lifestyles” →
Originally, this post aimed to highlight how brands were keeping the sense of excitement high among locals for the Tokyo 2020 Olympic and Paralympic Games. Even though the COVID-19 situation has resulted in the event being postponed until the Summer of 2021, the marketing behind it no less relevant as inspiration. Here, we take a look at some of the Tokyo 2020 marketing campaigns run by both sponsors and non-sponsors alike with the objective of boosting audience engagement and intrigue around the event.Read more “Tokyo 2020 Marketing & Brand Campaigns: Before the Postponement” →