By Giulia Ferraro
Are you on the cusp of translating your website into Japanese? Or perhaps you’ve already launched your sparkly new Japanese website – you’re proud to share this with Japanese customers and partners, proving your business is serious and ready to make a dent in the sizable Japanese market.
In the world of web design, there are many tips and tricks that we know to make our brand stand out, to communicate our product or service’s message effectively, and to ensure the viewer finds the most important information that can lead to conversions as efficiently as possible. But the question that Tokyoesque asks is this: When you set about translating your website into Japanese, are you translating it with the Japanese market and audience in mind?
A website is a form of communication that businesses may be putting thousands of hours (and dollars) into. We also pay a good deal of attention to SEO optimization. How much of that time are we spending ensuring that every product or service that we’ve put so much of our labour into resonates with a Japanese consumer, too?
Let’s take a look at how you can effectively translate your website into Japanese in order to maximise your ROI and grow your business in the Japanese market.Read more “The 6 Things A Business MUST Do When Translating Your Website Into Japanese”