Business In this blog post, we explain what Juunishi – the Japanese zodiac animals symbols adopted from China – is, and how Japanese people incorporate it in their lifestyle. Based on the fact that Juunishi is commonly seen concept especially around New Year in Japan, the writer extends the observation to what the traditional New Year is like in Japan and whether people celebrate the Chinese New Year
Business In this blog post, one of the Tokyoesque researchers will explain how Japanese people spend New Year’s holidays in Japan. Then the writer will extend the observation to the business opportunity for foreign companies who want to break into the Japanese market using the sales tactic many local businesses use related to welcoming the new year called Hatsuuri – First (hatsu) Sale (uri).
Business In this blog post, Prof. Dr. Haghirian, a Professor of International Management at Sophia University in Japan, will explain different consumer groups in today’s Japanese market.
Culture November and December are considered the biggest holidays across the world and in the retail calendar. We will examine how people spend these holidays and shop during this biggest shopping season in Japan.
Culture Halloween has become increasingly celebrated around the world in the past decades, and Japan is no exception to this. However, in every country, Halloween is adapted to suit local interests, and this has made Halloween in Japan a very unique celebration especially in big cities like Tokyo and Osaka.
Consumer Insights Here’s a rundown of 3 key categories featuring cooling items, perfect for summer in Japan 2021.
Marketing Japanese Department Stores, or depaato have been a staple of modern Japanese consumer luxury retail and a spectacle in marketing and architecture since the 1920s. While being a key facet of urban life amongst turn-of-the-century modernity, department stores globally have found uncertainty in the digital age, hastened by recent pandemic events.
Marketing As the current pandemic continues to restructure how we consume media and which methods are working best for marketers, this article examines how Japanese companies have attempted to adapt their communications around the climate crisis in this ever-changing environment, and highlight how they’re responding to the issue of sustainability in Japan.
Marketing This article will examine the market opportunities for branding via vending machines in Japan. We look at some of Japan’s past and present attempts to increase vending machine sales in terms of; machine design, what these attempts mean to the wholesalers supplying drinks to vending machines in Japan, and how independent owners have approached marketing via this channel.
Marketing A certain breed of celebrities in Japan, or tarento (タレント), are media personalities appearing as guests on variety TV shows who often craft unique public personas to cater to certain demographics. They differentiate from mainstream celebrities and actors. An actor would feature on a variety TV show in order to present their latest venture, whereas a tarento would regularly appear on a variety TV show, sometimes with no promotional agenda at all.
However, that is not to say tarento are not influential in their own way. Many have captured domestic and even global audiences, helping products sell out due to their immense familiarity and impact.
Here, we give an insight into the exceptional world of tarento and why they are so popular in Japan.
Read more “Celebrities in Japan: How ‘tarento’ Promote Strong Audience Engagement”