The Benefits of Subscription Services in Japan
By Melissa Francis
Subscription-based offerings are everywhere these days. From shaving kits to medical testing and underwear to meal boxes, brands are realising how important it is to offer something regular and personalised for their customers.
Subscription services in Japan are equally growing in popularity, but not necessarily in the same way as in places like the UK where more than 58 million consumers spend around £2 billion on them. Yes, Netflix, Amazon Prime and other strong contenders are also performing well in the market, but there are many Japan-only offerings catching the eyes of consumers. As a result, subscription services in Japan rank second behind the US in terms of most prominent market, with a forecast to reach a value of $7 billion USD by 2021.
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