
Japanese valentine’s day 2022 sales predictions: The New Normal for Valentine’s Day in Japan
By Natsune Oki
It is the time of year when the red hearts are all around us ー Valentine’s Day is on its way! How does Valentine’s Day in Japan differ from that in the West? What has been the impact of the pandemic on sales? How are the chocolate brands being discovered by consumers for this special event? Is there a new trend for this year’s Valentine’s Day in Japan? We will answer all the above questions in this blog post.
