Japanese valentine’s day 2022 sales predictions: The New Normal for Valentine’s Day in Japan

11 February 20223 May 2023

By Natsune Oki

It is the time of year when the red hearts are all around us ー Valentine’s Day is on its way! How does Valentine’s Day in Japan differ from that in the West? What has been the impact of the pandemic on sales? How are the chocolate brands being discovered by consumers for this special event? Is there a new trend for this year’s Valentine’s Day in Japan? We will answer all the above questions in this blog post.

Japanese valentine campaign — Source: crank-in.net

Business

Not just chocolate – how top Japanese beauty brands are embracing Valentine’s Day

7 February 202230 March 2023

By Kajal Gosain, Edited by Honoka Karikomi

During this season, the Japanese beauty sector creates many “limited” items to attract customers: namely, the Valentine Commercial War. Japanese beauty brands target those who plan to send gifts to their partners on Valentine’s and savvy consumers who are attracted by the limited items. With a consideration to the sales growth in the beauty sector in Japan due to Covid, it can be expected that this year, the Valentine Commercial War will be even more intense. In this blog, our guest writer Kajal Gosain provides her view to the highly competitive Japanese beauty sector and Tokyoesque will provide insights on how non-Japanese beauty brands can be more competitive in the Japanese market.

Japanese beauty trends Valentine — Photo by Unsplash

Business

What your business must know about Japanese Zodiac years

19 January 202210 November 2022

By Mao A.

In this article, we explain the Japanese zodiac (or juunishi, meaning 12 symbols), and how Japanese people incorporate it in their lifestyles. With juunishi symbols being highly linked to the traditional New Year in Japan, we delve into what the traditional New Year is like in Japan, and whether people celebrate the Chinese New Year.

Business

What is Hatsuuri? New Year in Japan: Traditions and Sales Opportunity For Foreign Brands

15 December 202115 December 2021

By Giulia F.

In this blog post, one of the Tokyoesque researchers will explain how Japanese people spend New Year’s holidays in Japan. Then the writer will extend the observation to the business opportunity for foreign companies who want to break into the Japanese market using the sales tactic many local businesses use related to welcoming the new year called Hatsuuri – First (hatsu) Sale (uri).

Business

Japan’s New Consumer Groups Explained

29 November 202130 November 2022

By Parissa Haghirian

In this blog post, Prof. Dr. Haghirian, a Professor of International Management at Sophia University in Japan, will explain different consumer groups in today’s Japanese market.

Japanese consumer groups — Photo by Splush

Business

Japan’s NFT and Blockchain Gaming Space: Developments and Obstacles

15 November 20211 March 2022

By Samuel Arnold-Parra

You may have heard of “NFT” by now. In this article, we will explain what the NFT market is like in Japan.

Culture

How do people shop during the Christmas holiday & shopping season in Japan?

5 November 202115 November 2021

By Natsune Oki

November and December are considered the biggest holidays across the world and in the retail calendar. We will examine how people spend these holidays and shop during this biggest shopping season in Japan.

Black Friday in Japan — Source: hiropee.com/?p=1933

Industries

Japan’s Sake Market: Challenges and Growing Demand for the Traditional Beverage

13 October 202113 October 2021

By Samuel Arnold-Parra

In this article, Samuel Arnold-Parra discusses the Japan’s sake market. He gives an overview of the sector’s consumer trends while highlighting some key advice on how to export sake from Japan.

Events

Tokyo 2020 Analysis: What Were the Benefits and Drawbacks for Japan?

29 September 202129 September 2021

By Melissa Francis

Let’s face it. Despite gearing up to be a high-tech display of Japanese culture and values, the Tokyo 2020 Games had plenty of obstacles standing in the way of greater success. Before it had even begun, the event was more of a political debate than sporting spectacle. Of course, the COVID-19 pandemic played a huge part in that. It’s fair to say that no-one could have predicted that chaos.

But even before the pandemic hit, there was significant resistance from the Japanese public around holding these Games (as of June 2020, 80% of Japanese wanted it cancelled). In addition to concerns about COVID-19, many felt the increasing cost would outweigh the economic benefit.

Here, we analyse various aspects of how the Games played out, and what this means for Japan’s future.

Industries

Trends and Opportunities in Japan’s Preserved Foods Market

2 September 20212 September 2021

By Samuel Arnold-Parra

In this article, Samuel Arnold-Parra discusses Japan’s preserved foods market, particularly canned options. He gives an overview of the sector’s history and trends while highlighting some of the key areas foreign brands can consider when thinking about expanding into Japan.

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Tokyoesque Insights

Japanese valentine’s day 2022 sales predictions: The New Normal for Valentine’s Day in Japan

By Natsune Oki

Not just chocolate – how top Japanese beauty brands are embracing Valentine’s Day

By Kajal Gosain, Edited by Honoka Karikomi

What your business must know about Japanese Zodiac years

By Mao A.

What is Hatsuuri? New Year in Japan: Traditions and Sales Opportunity For Foreign Brands

By Giulia F.

Japan’s New Consumer Groups Explained

By Parissa Haghirian

Japan’s NFT and Blockchain Gaming Space: Developments and Obstacles

By Samuel Arnold-Parra

How do people shop during the Christmas holiday & shopping season in Japan?

By Natsune Oki

Japan’s Sake Market: Challenges and Growing Demand for the Traditional Beverage

By Samuel Arnold-Parra

Tokyo 2020 Analysis: What Were the Benefits and Drawbacks for Japan?

By Melissa Francis

Trends and Opportunities in Japan’s Preserved Foods Market

By Samuel Arnold-Parra

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