Insights - Tokyoesque - Globally Aware & Curious

The Struggle Faced by Japan’s Performing Arts Sector during Covid-19

6 October 20206 October 2020

By Paola Marisela González

Japan's performing arts sector — Source: La Prensa Latina

Performers and workers in the entertainment industry all around the world are facing an economic struggle after the closure of opera houses, theatres and concert halls as part as the measures to prevent the spread of Coronavirus. In Japan’s performing arts sector, most artists are freelancers who had an average income of between two and three million yen before the pandemic. Most of them are have not been working for months or have seen their earnings reduced substantially without regular performances.

Industries

The Mouth-watering Success of Japan’s Ice Cream Market

1 October 20201 October 2020

By Emma Regan

Ice cream has always been a worldwide favourite when it comes to the variety of delicious confectionery on offer. Believed to have originated circa 200BC, where Alexander the Great would enjoy a mixture of snow and ice, flavoured with honey and nectar, the milk-based ice cream we are familiar with originated from China during the Tang period. It spread through Europe between the 16th and 17th century and continued to grow into what we know it as today. Japan’s appreciation for ice cream occurred during the 20th century, yet was perceived as a luxury.

So how did Japan’s ice cream market open up and become known as the world’s top ice cream innovator? Here we give a cultural insight into the different types of Japanese ice cream brands, products, flavours, as well as opportunities within Japan’s ice cream market.

Industries

A Look at the Lucrative Japanese Coffee Market

10 September 20201 October 2020

By Priyanka Rana

Coffee is one of those universal staples that keeps us feeling alert and ready to face the day. But how do Japanese consumers relate to coffee and how has the popular beverage become a core part of their everyday lives? Here, we explore the Japanese coffee market, related innovations, major players, and where there are opportunities to tap into the market.

Industries

IoT in Japan: Essential yet Lacking?

26 August 202026 August 2020

By Priyanka Rana

IoT, the ‘Internet of Things’ is a growing and highly future-focused sector with close links to developments in various areas of technology, including; 5G, sensors, smart home devices, and AI to name a few. So what does IoT in Japan look like, and where do opportunities exist for further expansion?

Industries

The Supercharged Benefits of Japan’s Energy Sector

19 August 202019 August 2020

By Priyanka Rana

In this article, we provide an overview of Japan’s energy sector, key statistics, consumption trends among consumers and businesses, highlight the major Japanese companies operating in the energy, specifically renewable energy sector, and how to get involved.

Industries

Revolutionary Digital Solutions in Japan and the Transformation of SMEs

11 August 202024 August 2020

By Melissa Francis

This article is a follow-up to our recent look at digital signing solutions in Japan. Here, we take a step back and delve into the broader uptake of digital solutions in Japan, exploring some of the issues faced by Japanese SMEs as well as the trends and solutions helping them make the switch from analogue to digital.

Digital Solutions in Japan — Source: Shutterstock

Industries

Satisfying an On-demand Appetite for Food Delivery Services in Japan

4 August 20204 August 2020

By Priyanka Rana

In this article, we provide an overview of available food delivery services in Japan, key statistics, consumption trends, the major Japanese brands operating in the food delivery service space, and what the future holds for the sector.

Food delivery services in Japan Pizza Hut — Source: Deep Japan

Industries

Rising Success in the Japan Bakery Market

28 July 202013 September 2020

By Priyanka Rana

In this article, we provide an overview of what the Japan bakery market looks like, key statistics, consumption trends. Who are the big Japanese brands making baked goods, and where are the prime opportunities within the sector?

Marketing

Sustainability in Japan: How Japanese Brands are Promoting ‘Plastic Free’ Lifestyles

23 July 202011 August 2020

By Melissa Francis

Here, we take a look at some local initiatives relating to the sustainability in Japan through the reduction of plastic waste in particular and how various brands are committing to becoming more plastic-free in Japan.

Industries

How the Japan Education Sector Can Boost Your International Business Strategy

21 July 202021 October 2020

By Priyanka Rana

In this article, we delve into the Japan education sector, looking at the cultural and business trends, key companies, and what future opportunities exist in Japan’s EdTech market and within the most lucrative areas of education.

Tokyoesque Insights

The Struggle Faced by Japan’s Performing Arts Sector during Covid-19

By Paola Marisela González

The Mouth-watering Success of Japan’s Ice Cream Market

By Emma Regan

A Look at the Lucrative Japanese Coffee Market

By Priyanka Rana

IoT in Japan: Essential yet Lacking?

By Priyanka Rana

The Supercharged Benefits of Japan’s Energy Sector

By Priyanka Rana

Satisfying an On-demand Appetite for Food Delivery Services in Japan

By Priyanka Rana

Rising Success in the Japan Bakery Market

By Priyanka Rana

Sustainability in Japan: How Japanese Brands are Promoting ‘Plastic Free’ Lifestyles

By Melissa Francis

How the Japan Education Sector Can Boost Your International Business Strategy

By Priyanka Rana

Questions? お問合せ？