Climate Change in Japan: Raising Awareness and the Quest for a Solution

12 January 202120 April 2021

By Paola Marisela González

Climate Change in Japan Weathering With You — Source: LA Times

Climate Change in Japan is already being seen in evident ways such as the reduction of snow levels in the north of Japan, the cherry blossoms opening earlier, and the autumn leaves changing colour later each year.

The topic of climate change has even permeated popular culture like in the case of the movie Weathering with You (tenki no ko) which was released in 2019, earning a box office revenue of over $193.1 million USD worldwide and 14.06 billion yen ($117.7 million USD) in Japan.

Terms like climate change, climate crisis and global warming have become increasingly used in different fields, reaching a wide variety of audiences. In this article, we take a look at some of the ways in which Japanese organisations and individuals are helping to tackle the climate crisis.

Events

Upcoming Event: UK-Japan Free Trade Summit (City & Financial Global)

8 January 20218 January 2021

Industries

Smart Cities in Japan: Practical Innovations for Conscious Future Living

9 December 20209 December 2020

By Emma Regan

Here, we take a look at how smart cities in Japan are building a better economical, ecological, and social future, and which companies are behind the production of these smart cities.

Interviews

Expert Guidance on Mergers and Acquisitions with Japan – Follow-up Interview with Nigel Collins at RPC

7 December 20207 December 2020

Our partner, Reynolds Porter Chamberlain (RPC), is a full service London-based international law firm. Nigel Collins heads up the Japan Desk as a Partner and specialises in advising Japanese companies on their outbound transactions, including investments, disposals, restructuring, joint ventures, as well as mergers and acquisitions with Japan.

We interviewed Nigel back in June to ask how the M&A business was going, given the impact of Coronavirus. Recently, we conducted a follow-up session to find out whether there have been any further developments or opportunities with the Japanese market.

Industries

The Growth of Convenient Functional Food in Japan

2 December 202020 April 2021

By Paola Marisela González

Functional food in Japan, alongside functional beverages, have become very popular and are easily accessible across supermarkets, convenience stores and pharmacies. Japan has long been considered as a country providing healthy food innovations, including the development of regulations for manufacturing and branding such products.

Here we take a look at the main categories within the functional food and drink space in the Japanese market, highlighting some of the key health concerns that are addressed.

Functional Food in Japan Convenience Store Drinks — Source: Tokyo Night Owl

Culture

Celebrating the Magic of Christmas in Japan 2020

25 November 20202 December 2020

By Paola Marisela González

This year the world has faced unprecedented circumstances, however, traditions and festivities continue to bring people together even in the most challenging of times. Christmas is an occasion celebrated all over the world, but it takes on a different meaning depending on each place, and as a result there are various ways to enjoy the season. Ultimately, Christmas in Japan is no exception.

In this article, we outline some of the options available to celebrate Christmas in Japan 2020.

Case Studies

Case Study: Market Entry Research Supporting a European Integrated Resort in Japan

24 November 202024 November 2020

By Melissa Francis

Integrated Resort in Japan — Source: Shutterstock

Tokyoesque assisted an Integrated Resort operator in navigating the perceptions and experiences of Japanese, Chinese and South Korean visitors to a proposed site for an Integrated Resort in Japan.

Following the legalisation of gambling in Japan in 2018, one of the largest operators of Integrated Resorts in Europe wanted to bid to open an Integrated Resort there. In order to do this, they needed to deeply understand cultural perceptions around ideas of gambling, casinos and related services among Japanese as well as Chinese and South Korean visitors. There were a number of areas that they didn’t have expertise in.

These were namely:

Japanese language ability
Direct access to the local market(s)
In-house research capabilities, and the necessary cultural knowledge.

Industries

The Dwindling Marriage Market in Japan and Innovative Ways to Reinvigorate it

17 November 202017 November 2020

By Emma Regan

Marriages and birth rates in Japan are decreasing every year. It is estimated that by 2040, single people will make up almost half of the Japanese population, with single-person households reaching 39% and nuclear families only representing 23% of all households. The marriage market in Japan has suffered heavy losses, however, it has found different marketing strategies to promote marriage and encourage both Japanese and foreigners alike to get married in the country and boost the economy.

Here, we explore some of the ways the marriage market in Japan is dealing with their current problem.

Industries

Affordable Luxury: Pushing for Virtual Travel in Japan

10 November 202010 November 2020

By Paola Marisela González

Virtual travel in Japan — Source: Financial Times

Already a burgeoning industry among those who want to travel overseas but either couldn’t afford to, or had time restraints, virtual travel in Japan has experienced a significant boom as a result of the Coronavirus pandemic in 2020.

Culture

Culture Day in Japan: An Annual Celebration of National Pride & History

3 November 20203 November 2020

By Emma Regan

Every year, on November 3rd, the nation comes together to celebrate the culture of Japan through many festivities and events in all prefectures for Culture Day (文化の日). But what do these celebrations consist of and how will Culture Day in Japan be celebrated this year amid the global pandemic?

Culture Day in Japan — Source: Creative Commons

We’re a Japan-focussed market research agency, supporting businesses involved in the Japan markets.

Here’s what we do:

BESPOKE MARKET RESEARCH

We enable our clients to understand Japanese audiences in order to make an impact in the marketplace.

MARKET EXPANSION STRATEGY

Our team are familiar with both the European and Japanese markets. We bring clients on-the-ground in their target markets to truly understand the culture, trends and innovations that will have an impact on their success in the market.

LOCALISATION & TRANSLATION

We provide Japanese / English translation and localisation services for Japanese and UK corporates. Our professional, bilingual team is well-versed in creating messaging that resonates with the target audience.

Tokyoesque Insights

Climate Change in Japan: Raising Awareness and the Quest for a Solution

By Paola Marisela González

Upcoming Event: UK-Japan Free Trade Summit (City & Financial Global)

Smart Cities in Japan: Practical Innovations for Conscious Future Living

By Emma Regan

Expert Guidance on Mergers and Acquisitions with Japan – Follow-up Interview with Nigel Collins at RPC

The Growth of Convenient Functional Food in Japan

By Paola Marisela González

Celebrating the Magic of Christmas in Japan 2020

By Paola Marisela González

Case Study: Market Entry Research Supporting a European Integrated Resort in Japan

By Melissa Francis

The Dwindling Marriage Market in Japan and Innovative Ways to Reinvigorate it

By Emma Regan

Affordable Luxury: Pushing for Virtual Travel in Japan

By Paola Marisela González

Culture Day in Japan: An Annual Celebration of National Pride & History

By Emma Regan

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