By Emma Regan
After the second world war, Japan needed to boost its economy and did so by manufacturing vehicles. Now, the nation is world-leading in the automotive industry and is widely known for its cutting-edge technology and invigorating ideas. Here, we look at how Japan has catered to the domestic and global market through its peculiar characteristics, response to globalized supply chains, shift to green technology, and how the worldwide pandemic has affected the Japanese automotive market.
Need help with marketing in Japan? Contact us.Read more “The Japanese Automotive Market: Driving Strong Demand in 2021 and Beyond”