Insights - Tokyoesque - Globally Aware & Curious

Spotlight on: The Global Summit Tokyo 2020

2 July 20202 July 2020

By Melissa Francis

We sat down (virtually) to speak with Melanie St. James, Founder of Empowerment WORKS and Chief Collaboration Catalyst & Executive Producer for The Global Summit, a series of events taking place every two years in a different global location. This year they are being held online from Tokyo. Recently, we became a Catalyst Partner for The Global Summit Tokyo to promote their important work in solving local issues through global thinking.

The Global Summit Tokyo – Partners in Action (Courtesy of Melanie St. James)

Industries

The Rise of Digital Signing Services in Japan

25 June 202011 August 2020

By Melissa Francis

In this post, we look at the current status of digital signing services in Japan, how the sector is developing, and how platforms are promoting themselves.

Industries

Gaming & the Japan Online Casino Market: Betting on Globalisation in 2020

15 June 202011 August 2020

In this article, we take a look at the trends underpinning Japan’s gaming industry and the Japan online casino market, highlighting the opportunities for foreign brands to make their mark, edging Japan ever closer to becoming a more globally open marketplace.

Interviews

Impact of Coronavirus on Japan M&A: Interview with Nigel Collins of Reynolds Porter Chamberlain (RPC)

10 June 202011 August 2020

By Naoko Nomoto

Our partner, Reynolds Porter Chamberlain (RPC), is a full service London-based international law firm. Nigel Collins heads up the Japan Desk as a Partner and specialises in advising Japanese companies on their outbound transactions, including M&A, investments, disposals, restructuring and joint ventures.

He set time to speak with Tokyoesque’s Naoko Nomoto about the outlook and challenges faced by the Japanese market. He has a deep understanding of Japanese culture and business, has practiced kendo for many years and speaks Japanese. In order to maintain social distancing in light of Coronavirus, this interview was conducted via video conference.

Industries

3 Great Japan-Europe Design Collaborations

4 June 202011 June 2020

By David Hepburn

This week, guest author David Hepburn weighs in on cross-cultural design collaborations between Japan and Europe. He is a brand ambassador and consultant on Japanese design and culture, and advises food & drink brands in the UK.

Consumer Insights

History of Ramen in Japan: Quintessentially Japanese

14 May 202014 June 2020

By Jane Buhnn

This week, we go on a very specific journey into the cultural and culinary aspects of ramen in Japan, and what makes it quintessentially Japanese, with this guest post, contributed by Jane Buhnn.

Whenever Japanese food comes to mind, chances are, you think of ramen. Everyone is familiar with this favourite noodle dish, thanks to its rich soup and tasty hand-made noodles. Interestingly, however, ramen wasn’t always the Japanese staple that it is today.

Ramen Bowl — Source: Instagram—Ichiran_JP

Marketing

Tokyo 2020 Marketing & Brand Campaigns: Before the Postponement

6 May 202022 July 2020

By Melissa Francis

Originally, this post aimed to highlight how brands were keeping the sense of excitement high among locals for the Tokyo 2020 Olympic and Paralympic Games. Even though the COVID-19 situation has resulted in the event being postponed until the Summer of 2021, the marketing behind it no less relevant as inspiration. Here, we take a look at some of the Tokyo 2020 marketing campaigns run by both sponsors and non-sponsors alike with the objective of boosting audience engagement and intrigue around the event.

Source: Shutterstock

Case Studies

Case Study: Helping British Game Alliance Reach New Clients in Japan

30 April 20209 June 2020

The British Game Alliance (BGA), the foremost supplier of British game meat, was looking to expand their offering to Japan through luxury restaurants, hotels and resort chains as well as distribution channels.

Consumer Insights

Golden Week 2020 in Japan: Focus on Dining In and Home Entertainment

23 April 202011 June 2020

By Melissa Francis

Across social media platforms, the #おうち時間 (#AtHomeTime) hashtag has been widely used to demonstrate how people can make the most of their time spent at home during lockdown, owing to restrictions on mass gatherings and days out. Travel is normally especially popular during Golden Week 2020 in Japan, with many workers choosing to go abroad or pick a destination within Japan for at least a few days.

Given the current situation, as locals may be wanting to find other ways to entertain themselves, brands are honing in on ways to maximise indoor enjoyment primarily those offering food and entertainment services. Let’s take a look at some of the Golden Week campaigns set in motion by brands in these two sectors, both local and international.

Golden Week 2020 Japan KFC — Source: KFC Japan

Interviews

Talking Japan Digital Strategy with Global Digital MOJO Carly Yoshitani

16 April 202011 June 2020

We recently caught up with Carly Yoshitani, Studio Administator at digital transformation agency Global Digital MOJO. With a total of seven offices worldwide, Carly is part of the Osaka team in Japan. In the latest of our interviews series, we wanted to find out more about the work they’ve done, and continue to do, in the Japan digital strategy market.

Japan Digital Strategy Global Digital Mojo — Global Digital MOJO Japan Team

We’re a Japan-focussed market research agency, supporting businesses involved in the Japan markets.

Here’s what we do:

BESPOKE MARKET RESEARCH

We enable our clients to understand Japanese audiences in order to make an impact in the marketplace.

MARKET EXPANSION STRATEGY

Our team are familiar with both the European and Japanese markets. We bring clients on-the-ground in their target markets to truly understand the culture, trends and innovations that will have an impact on their success in the market.

LOCALISATION & TRANSLATION

We provide Japanese / English translation and localisation services for Japanese and UK corporates. Our professional, bilingual team is well-versed in creating messaging that resonates with the target audience.

Tokyoesque Insights

Spotlight on: The Global Summit Tokyo 2020

By Melissa Francis

The Rise of Digital Signing Services in Japan

By Melissa Francis

Gaming & the Japan Online Casino Market: Betting on Globalisation in 2020

Impact of Coronavirus on Japan M&A: Interview with Nigel Collins of Reynolds Porter Chamberlain (RPC)

By Naoko Nomoto

3 Great Japan-Europe Design Collaborations

By David Hepburn

History of Ramen in Japan: Quintessentially Japanese

By Jane Buhnn

Tokyo 2020 Marketing & Brand Campaigns: Before the Postponement

By Melissa Francis

Case Study: Helping British Game Alliance Reach New Clients in Japan

Golden Week 2020 in Japan: Focus on Dining In and Home Entertainment

By Melissa Francis

Talking Japan Digital Strategy with Global Digital MOJO Carly Yoshitani

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