
The Growth of Convenient Functional Food in Japan
By Paola Marisela González
Functional food in Japan, alongside functional beverages, have become very popular and are easily accessible across supermarkets, convenience stores and pharmacies. Japan has long been considered as a country providing healthy food innovations, including the development of regulations for manufacturing and branding such products.
Here we take a look at the main categories within the functional food and drink space in the Japanese market, highlighting some of the key health concerns that are addressed.
