
Marketing with Manga: Japan’s love of visual communication
By Naoko Nomoto
You’ve probably heard the word manga being used when talking about Japanese pop culture. Manga (漫画) — Japanese comics or graphic novels — have a long history and tradition behind them. The visual medium’s roots originated in the 1200s and its current form was first developed in the 1920’s. Many of our art-savvy readers may have noticed the recent increase in international attention that manga has received, especially with the popular exhibition ‘Manga’ at the British Museum, the largest exhibition of manga ever to take place outside Japan. This article looks at how marketing with manga can boost brand visibility and consumer engagement.
