By Ryoko Ward
This week, we take a look at some examples of campaigns for Halloween in Japan and how the event fits culturally into the local context.Read more “Halloween in Japan 2019: A Frightening Success?”
This week, we take a look at some examples of campaigns for Halloween in Japan and how the event fits culturally into the local context.Read more “Halloween in Japan 2019: A Frightening Success?” →
From 1st October, the VAT rate in Japan was increased from 8% up to 10%, marking the first change since April 2014, when it was raised from 5% to 8%. There was significant interest among Japanese consumers in stocking up on items right before the higher tax rate officially came into effect.Read more “Consumer tax hike in Japan: how has it impacted consumer behaviour?” →
Before discussing 5G in Japan, let’s introduce the basics: 5G is the fifth generation of mobile network, promising to be much faster and more reliable compared to most of today’s systems, with a greater capacity and lower response times. Unlike previous mobile network generations, 5G cannot be defined by any single form of technology. It’s often referred to as “the network of networks” because of the way it binds together many existing and future standards. While 4G encouraged the spread of smartphones, 5G looks likely to affect a broader range of industries thanks to its versatility.
Beyond a simple boost in performance, 5G is set to open up a wide range of new use cases from smart factories, through to driverless cars, and infrastructure communication to remote health care solutions for patients. With the recent arrival of 5G phones and other devices such as 5G TVs, the technology has started to make its way into everyday life.Read more “5G in Japan: Think Japan is a tech leader? Not necessarily, but there’s promise” →
Political incorrectness is everywhere we look, in one form or another. Social media has been especially instrumental in spreading concerns, and this extends to something that has become a staple in the vast majority of our lives — commercials. Platforms like social media, online blogs and forums allow for deeper discussions about problematic themes and styles of commercials.Read more “Fanning the Flames: How to Lose Japanese Consumer Trust” →
As the global digital economy is expanding, cashless payments in Japan are making their way into everyday life all around the world. Advantages include the ability to simplify payment sending and receiving process, a shrinking grey economy, a boom in e-commerce, and a sharp reduction in fraud. A study by BCG has concluded that more cash-intensive economies tend to grow slowly and therefore miss out on significant financial benefits.Read more “Cashless Payments in Japan: 5 Prominent Players in the Japanese Fintech Ecosystem” →
It is important to understand the role of social gatherings in Japan when looking to build on existing relationships with Japanese clients and associates. Nominication is a local word that combines both nomi (drink) and the English loan word ‘communication’. Thus, it refers to the art of communicating and bonding through the process of drinking with others.Read more “Nominication in Japan: What you should know & 5 types of Japanese drinking socials” →
In this article, we look at Japan’s equivalent of Gen Z — the so-called ‘Satori Generation’, what their defining characteristics are, and concepts that resonate most with this group.Read more “Japan’s Gen Z — 5 Points about the Enlightened ‘Satori Generation’” →
The Tokyo 2020 Olympic and Paralympic Games begin in under a year (of course, we would later go on to find this wasn’t the case. We discuss this here).
This means that the Rugby World Cup Japan 2019 is an excellent trial period for Japan in terms of hosting a major global sporting event. After all, the country will have to accommodate a mass influx of overseas visitors — approximately 400,000 extra people — specifically going to these tournaments. So, what do the Rugby World Cup’s promotional campaigns look like and what is their significance on a local level?Read more “Rugby World Cup Japan 2019: Putting Local Audiences at the Heart of the Action” →
You’ve probably heard the word manga being used when talking about Japanese pop culture. Manga (漫画) — Japanese comics or graphic novels — have a long history and tradition behind them. The visual medium’s roots originated in the 1200s and its current form was first developed in the 1920’s. Many of our art-savvy readers may have noticed the recent increase in international attention that manga has received, especially with the popular exhibition ‘Manga’ at the British Museum, the largest exhibition of manga ever to take place outside Japan. This article looks at how marketing with manga can boost brand visibility and consumer engagement.Read more “Marketing with Manga: Japan’s love of visual communication” →
Zen, shinrin-yoku, ikigai— you may have heard of these words. Although each one is used differently, what’s common is the fact that they are all Japanese terms that have become widely accepted in the west. They also all share an underlying ‘spiritual’ or ‘mindful’ sentiment. In their original Japanese context, however, they don’t necessarily signify spirituality, at least not to the same extent as they’ve come to do in the west.Read more “Zen, Shinrin-yoku, Ikigai? The Exoticisation of Japanese Buzzwords” →