
Sports Promotion in Japan: Creating Engagement with Tokyo 2020 One Year Out
By Melissa Francis
With the Rugby World Cup soon approaching in September 2019, and the Tokyo 2020 Olympic and Paralympic Games a year away, what types of promotional campaigns are being created to raise levels of enthusiasm around these exciting major sporting events? Here, we outline the various marketing methods used to inform and educate the public about Olympic and Paralympic events, which can be applied to wider sports promotion in Japan. In the process, they also seek to improve overall interaction with the Tokyo 2020 brand to make the occasion as memorable as possible.
