Marie Kondo’s KonMari Method: How “Japanese” is her tidying up?

25 February 201912 August 2020

By Ryoko Iwamoto

You may have heard of Marie Kondo. She is a Japanese “Tidying Consultant” who helps people declutter their belongings using the so-called KonMari method. According to Kondo’s personally-run official blog site, she first demonstrated an interest in tidying when she was as young as five years old. Then, when she reached the age of fifteen, she started studying tidying methods and became a professional consultant when she was nineteen. Her first book was published in 2011 in Japan, becoming a bestseller.

Culture

Top 5 Japan Cultural Insights That Your Business Needs To Succeed

21 February 201920 August 2020

By Natalie Meyer

In 2013, the Japanese government set about creating a three-pronged approach to break free of economic stagnation. Known colloquially as the “Abenomics” strategy, named after the incumbent prime minister, Shinzō Abe, the initiative has catalysed huge economic changes including almost 50 per cent lower unemployment, 2.5 million more women in work and a 53.7 JPY increase in the Japanese GDP.

Now is an exciting time to begin targeting Japan, and those with knowledge of Japan cultural insights will take advantage of the opportunities most effectively. With the Tokyo Olympic and Paralympic Games taking place in 2020, plus the Osaka-Kansai Japan Expo in 2025, the potential marketing opportunities for sport, tourism, AI and biotechnologies are huge. Moreover, the recently signed EU-Japan Economic Partnership Agreement will see a reduction in tariffs, enabling better opportunities for exports.

TOKYOESQUE INSIGHTS

We’re a Japan-focussed market research agency, supporting businesses involved in the Japan markets.

Here’s what we do:

BESPOKE MARKET RESEARCH

We enable our clients to understand Japanese audiences in order to make an impact in the marketplace.

MARKET EXPANSION STRATEGY

Our team are familiar with both the European and Japanese markets. We bring clients on-the-ground in their target markets to truly understand the culture, trends and innovations that will have an impact on their success in the market.

LOCALISATION & TRANSLATION

We provide Japanese / English translation and localisation services for Japanese and UK corporates. Our professional, bilingual team is well-versed in creating messaging that resonates with the target audience.

Tokyoesque Insights

Marie Kondo’s KonMari Method: How “Japanese” is her tidying up?

By Ryoko Iwamoto

Top 5 Japan Cultural Insights That Your Business Needs To Succeed

By Natalie Meyer

Questions? お問合せ？