Insights - Tokyoesque - Globally Aware & Curious

Keen to unlock higher achievements in the Japanese e-sports market?

23 May 201913 September 2020

E-sports are a growing worldwide phenomenon focusing on competitive video gaming, across multiple platforms from PC to console, and the Japanese e-sports market is also one to keep a look out for. This doesn’t just take place online in the comfort of players’ own homes, there are dedicated, purpose-built spaces for pro gamers to do their thing. Public e-sports tournaments which, much like regular sporting events, see hordes of like-minded fans gather to provide support from the sidelines for their favourite players. The global value of the e-sports industry is forecast to reach $1.4 billion USD by 2020.

Japanese E-sports Market — Japan’s esports sector is booming

Consumer Insights

Marie Kondo’s KonMari Method: How “Japanese” is her tidying up?

25 February 201912 August 2020

By Ryoko Iwamoto

Kondo Marie's KonMari Method to Spark Joy — Credit: Netflix

You may have heard of Marie Kondo. She is a Japanese “Tidying Consultant” who helps people declutter their belongings using the so-called KonMari method. According to Kondo’s personally-run official blog site, she first demonstrated an interest in tidying when she was as young as five years old. Then, when she reached the age of fifteen, she started studying tidying methods and became a professional consultant when she was nineteen. Her first book was published in 2011 in Japan, becoming a bestseller.

Culture

Top 5 Japan Cultural Insights That Your Business Needs To Succeed

21 February 201920 August 2020

By Natalie Meyer

In 2013, the Japanese government set about creating a three-pronged approach to break free of economic stagnation. Known colloquially as the “Abenomics” strategy, named after the incumbent prime minister, Shinzō Abe, the initiative has catalysed huge economic changes including almost 50 per cent lower unemployment, 2.5 million more women in work and a 53.7 JPY increase in the Japanese GDP.

Now is an exciting time to begin targeting Japan, and those with knowledge of Japan cultural insights will take advantage of the opportunities most effectively. With the Tokyo Olympic and Paralympic Games taking place in 2020, plus the Osaka-Kansai Japan Expo in 2025, the potential marketing opportunities for sport, tourism, AI and biotechnologies are huge. Moreover, the recently signed EU-Japan Economic Partnership Agreement will see a reduction in tariffs, enabling better opportunities for exports.

Tokyoesque Insights

Keen to unlock higher achievements in the Japanese e-sports market?

Marie Kondo’s KonMari Method: How “Japanese” is her tidying up?

By Ryoko Iwamoto

Top 5 Japan Cultural Insights That Your Business Needs To Succeed

By Natalie Meyer

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