By Natalie Meyer
In 2013, the Japanese government set about creating a three-pronged approach to break free of economic stagnation. Known colloquially as the “Abenomics” strategy, named after the incumbent prime minister, Shinzō Abe, the initiative has catalysed huge economic changes including almost 50 per cent lower unemployment, 2.5 million more women in work and a 53.7 JPY increase in the Japanese GDP.
Now is an exciting time to begin targeting Japan, and those with knowledge of Japan cultural insights will take advantage of the opportunities most effectively. With the Tokyo Olympic and Paralympic Games taking place in 2020, plus the Osaka-Kansai Japan Expo in 2025, the potential marketing opportunities for sport, tourism, AI and biotechnologies are huge. Moreover, the recently signed EU-Japan Economic Partnership Agreement will see a reduction in tariffs, enabling better opportunities for exports.Read more “Top 5 Japan Cultural Insights That Your Business Needs To Succeed”