By Azumi Uchitani
When it comes to Japanese products, they are known all over the world for their quality, precision, and reliability. Quality in products, quality in service. From medieval katana making to modern car manufacturing, there is something very special about how the Japanese excel in quality and subconsciously seek quality in anything, more than other nations.Read more “Guest Post: Connoisseurs of Quality – The Philosophy of Japanese Consumers”
By David Tonge @ The Division
Designing for Export to Japan
In the light of Brexit, many UK based companies are exploring Japan as a potential export market.
I have been working inside and outside of Japan for over 25 years. With my design company The Division and our Tokyo partners we help companies to navigate, design and communicate better for the Japanese market. And conversely help Japanese companies to export their unique Japanese identity to overseas markets.
Our work covers a broad spectrum including the design of consumer electronics, automotive and health and beauty products. Our clients include Brother, Dell, Denso, Kohler, Nissan, Panasonic, Shark, Shiseido, Sunstar, Toto and Zojirushi among many others. Our work for these brands has been successful from a business viewpoint as well as winning many coveted global design awards.Read more “Guest Article: Designing for Export to Japan”