SDGs: How Greenery Day Contributes To Japan’s Cut Towards Carbon Neutral

4 May 20229 May 2022

By Luke Denhart

As the springtime bells ring in the season on the other side of the globe, Japan gets Golden Week underway and prepares for its string of featurette holidays. Amongst these holidays stands the celebration of nature – Greenery Day. Greenery Day remains a focal jumping-off point for brands interested in solid SDG (Sustainable Development Goal) action plans; companies looking to reshape the world positively and sustainably. Join Tokyoesque as we chronicle the rich and fascinating history of Greenery Day, the companies that strive for a more sustainable future in their bid for Japan’s SDG awards through their products and services. We’ll also cross-examine the tried-and-true SDGs innovation challenges both the Japanese government and local city councils implement in their support for businesses using the public adulation for Greenery Day in the fight for the future of the environment.

Industries

Japanese Automotive Market in 2022: Helping the Economy to Recover

12 April 202212 April 2022

By Giulia. F.

In our previous article published in 2020, we explored how Japan’s automotive market has catered to the domestic and global market appetite, its response to the globalised supply chain, green technology and the effects the pandemic had on the market overall. Two years on, the world is finally opening up, with restrictions being lifted. Interestingly, quite like the end of the Second World War, once again Japan’s automotive market is tasked with the mission of helping boost the country’s economy. In this article, we will underline the Japanese automotive market in 2022 and list key examples from the industry.

Industries

Japan’s Sake Market: Challenges and Growing Demand for the Traditional Beverage

13 October 202113 October 2021

By Samuel Arnold-Parra

In this article, Samuel Arnold-Parra discusses the Japan’s sake market. He gives an overview of the sector’s consumer trends while highlighting some key advice on how to export sake from Japan.

Industries

Trends and Opportunities in Japan’s Preserved Foods Market

2 September 20212 September 2021

By Samuel Arnold-Parra

In this article, Samuel Arnold-Parra discusses Japan’s preserved foods market, particularly canned options. He gives an overview of the sector’s history and trends while highlighting some of the key areas foreign brands can consider when thinking about expanding into Japan.

Industries

Japan’s Fintech Landscape: Innovations and Opportunities

3 August 20217 July 2022

By Samuel Arnold-Parra

Japan boasts a dynamic and expanding fintech industry. In 2019, Japan’s fintech market size was estimated at $3.2 billion USD and it was forecasted that this could increase to over $10 billion USD by 2022. Regarding fintech sub-segments, Japan’s cryptocurrency, digital payments and crowdfunding segments particularly merit discussion given their growth and activity in recent years. Here, we look at those particular segments within Japan’s fintech sector and highlight obstacles and opportunities for foreign companies looking to collaborate or invest.

Japan's Fintech Landscape — Source: Shutterstock

Industries

Virtual Personalities in Japan: More Effective than Human Influencers?

27 July 202128 July 2021

By Melissa Francis

Virtual personalities in Japan have been taking off as we’re seeing the likes of so-called ‘CGI Influencers’ such as Imma and Liam Nikuro raking in significant profits for the companies that created them. Notable digital agencies outside of Japan include Brud (creator of LA-based robot Lil Miquela and Blawko) and Virtual Influencer Agency (VIA). This is especially the case during the COVID-19 pandemic as it completely erases the need for models to be physically present at a given location.

Industries

Expand into Japan’s Craft Beer Sector: Overview, Obstacles and Opportunities

14 July 20213 August 2021

By Samuel Arnold-Parra

In this article, we take a look at the trends and challenges that exist in Japan’s craft beer sector, and where the opportunities lie for collaboration.

Industries

The SaaS Market in Japan: Overview and Opportunities

6 July 20216 July 2021

By Pujya Dass

SaaS Market in Japan — Source: Shutterstock

Japan is a notoriously difficult market to crack. Even many successful, established businesses entering Japan from overseas do not bother to tailor their marketing and product or service appropriately to suit Japanese audiences. This applies to the Software as a Service (SaaS) industry just as much as any other. The SaaS market in Japan is bigger than the other SaaS markets in Asia. If you invest a proper amount of time and effort, you can find many amazing opportunities generated by underserved audiences.

Industries

Ways to Break into Japan’s Organic Market

23 June 202120 July 2022

By Melissa Francis

Since 2008, growth in Japan’s organic market has been marginal. Still, overall Japanese consumer awareness of organic as a concept is on the rise, along with other categories like free-from, natural, and vegan. Supermarkets like AEON have been increasing their line-up of organic and natural products in order to meet the growing demand, including everyday staples like rice, miso and tea.

Japan also has few organic exports to other countries, with what is produced being consumed domestically. Australia, the US and Europe are some of the key international markets exporting their organic goods to Japan. Because Japanese consumers are still learning about the benefits of organic and what sets it apart, there is significant room for development over the next few years.

Industries

Trends and Opportunities in Japan’s Tea Sector 2021

30 March 202130 March 2021

By Maxim Tvorun-Dunn

In this article, we outline the trends and opportunities that exist in the global tea industry, honing in more specifically on Japan’s tea sector.

Japan's Tea Sector RTD Green Tea — Bottled RTD Green Tea at a convenience store in Japan
Source: Shutterstock

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Category: Industries

SDGs: How Greenery Day Contributes To Japan’s Cut Towards Carbon Neutral

By Luke Denhart

Japanese Automotive Market in 2022: Helping the Economy to Recover

By Giulia. F.

Japan’s Sake Market: Challenges and Growing Demand for the Traditional Beverage

By Samuel Arnold-Parra

Trends and Opportunities in Japan’s Preserved Foods Market

By Samuel Arnold-Parra

Japan’s Fintech Landscape: Innovations and Opportunities

By Samuel Arnold-Parra

Virtual Personalities in Japan: More Effective than Human Influencers?

By Melissa Francis

Expand into Japan’s Craft Beer Sector: Overview, Obstacles and Opportunities

By Samuel Arnold-Parra

The SaaS Market in Japan: Overview and Opportunities

By Pujya Dass

Ways to Break into Japan’s Organic Market

By Melissa Francis

Trends and Opportunities in Japan’s Tea Sector 2021

By Maxim Tvorun-Dunn

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