We guide you to a deeper understanding of your Japanese customer through a mix including social media listening, interviews and cultural analysis. Learn what kind of customers to target and how to shape your message towards them as you expand globally.
We’re a team of bicultural / bilingual researchers dedicated to creating success in the Japanese market for our European clients who want to enter the market, whether that involves Japanese market research, strategic market entry support or localisation in Japanese. With years of experience and high client satisfaction, we are proud to provide thorough support in your Japan market entry.
Tokyoesque doesn’t choose a specific industry. We are capable of serving a variety of industries to succeed in Japan. Some of the industries we have the strong knowledge in include but not limited to; online gaming, food & drink, media & entertainment, smart cities & innovation, beauty,grooming & skincare, software & ecommerce, and major events industry
Doing business in Japan requires a strong understanding of cultural differences and a commitment to growing business relationships. Despite its uniqueness, we have been doing this long enough that we are able to identify where our clients are in their Japan market entry journey.
We know what they need to do to maximize their opportunities, whether that is Japanese consumer research, Japanese business introductions, Japanese localisation / translation. No matter what we do, we always advocate awareness and curiosity for the Japanese market, because we believe that the most important thing is to understand the local customers’ demands and finding the market fit.
This is why conducting well thought-out highly insightful market research and creating the messages that can speak directly to the local consumers’ demands are important – which is what Tokyoesque is proud to provide.
