Growing Trends of Personalised Beauty in Japan 2022

5 July 2022
by Alex Brown

By Giulia Ferraro

Kindled by the power of the internet and social media, the beauty industry has grown exponentially on a global level, driving trends like that of “personalised beauty” in Japan. Nowadays, it is easy for anyone to view and purchase beauty products from abroad. Japanese cosmetics companies are often considered some of the top beauty manufacturers, popular amongst both domestic and international consumers.

In this article, we give an overview of the Japanese beauty industry, and go into the trend of personalised beauty that has been gripping the country.

Here’s what we do:

BESPOKE MARKET RESEARCH

We enable our clients to understand Japanese audiences in order to make an impact in the marketplace.

MARKET EXPANSION STRATEGY

Our team are familiar with both the European and Japanese markets. We bring clients on-the-ground in their target markets to truly understand the culture, trends and innovations that will have an impact on their success in the market.

TRANSLATION & LOCALISATION

We provide Japanese / English translation and localisation services for Japanese and UK corporates. Our professional, bilingual team is well-versed in creating messaging that resonates with the target audience.

Tag: <span>beauty industry</span>

Growing Trends of Personalised Beauty in Japan 2022

By Giulia Ferraro

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