Deep Dive Report on UK Apprenticeship Schemes

Informing a Japanese client on apprenticeship schemes in the UK

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During this project, we:

  • Produced a 22-page deep-dive report on apprenticeship schemes
  • Interviewed 4 apprenticeship participants
  • Resulted in 2 reports being published by the client
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What was the brief?

A Japanese communications agency who regularly publishes thought leadership on the future of Japanese society approached us for our expertise in ‘outside-in’ view of Japan. The topic for their thought leadership piece was on the ‘future of work’.

How we approached things

Tokyoesque recommended two unique apprenticeship schemes, one from the UK and the other from Singapore. Our deep dive landed in a trend report that became a part of their research report.

Methodology

We used a combination of desk research and depth interviews to gather information, compiling it into a detailed report in Japanese.

Results

  • Produced a 22-page deep-dive report
  • Interviewed 4 apprenticeship participants
  • Resulted in 2 articles published by the client

Report 1: https://institute.dentsu.com/articles/1723/ 

Report 2: https://institute.dentsu.com/articles/1656/


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If you’d like to discuss how we can recruit and conduct research with consumers or experts in the Japanese market—let us know!