OUR AIMS

Tokyoesque provides global insights enabling local communications across Japan and Europe. Our mission is to connect people, businesses and cultures to boost globalisation.

GLOBALLY AWARE & CURIOUS

'More insight, please!' That's what launched Tokyoesque in 2014 - based in London, founder Natalie Meyer found herself being approached by both Japanese and UK contacts requiring that local access to global, innovative knowledge. Born in Silicon Valley, but educated in Washington DC, Tokyo and London, in a sense it was Natalie's cultural neutrality that got Tokyoesque off the ground.

Tokyoesque has become a trusted bridge between the two markets, expanding out into other areas in Europe and Asia whilst forging ahead on industry-wide projects ranging from topics such as the Tokyo 2020 Olympics, cosmetic brand semiotics deep dives and the state of Japan's fintech ecosystem.

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7 steps to discover what your Japanese customers think of you

BESPOKE MARKET RESEARCH

We enable our clients to understand Japanese audiences in order to make an impact in the marketplace. Find out more.

GLOBAL IMMERSION & CONSULTANCY

Our team are familiar with both the European and Japanese markets. We bring clients on-the-ground in their target markets to truly understand the culture, trends and innovations that will have an impact on their success in the market. Find out more.

LOCALISATION & TRANSLATION

We provide Japanese / English translation and localisation services for Japanese and UK corporates. Our professional, bilingual team are well-versed in creating messaging that resonates with the target audience. Find out more.

Natalie Meyer

Founder & CEO

Speaks: English, Japanese, Russian
Born in San Francisco. Lived in Washington DC, Tokyo, London.

Natalie Meyer founded Tokyoesque with a mission to promote mutual understanding and connections across markets. Originally from Silicon Valley, and having obtained her MSc in Global Media & Communications at The London School of Economics, Natalie now works on a range of market entry and research projects throughout Europe and Asia, often dipping in and out of the startup scene, corporate Japanese world and Major Events industry.

 
 

OUR TEAM

Yanis Benzahouane

Head of Operations

Speaks: French, English
Born in Lyon. Lived in London, Montreal.

Akira Kurosawa

Business Development Consultant

Speaks: Japanese, English
Born in Chiba. Lived in Tokyo, L.A., London.

Laurene Oudart

Insight Project Coordinator

Speaks: French, English, Japanese, Spanish, Mandarin Chinese
Born in Paris. Lived in Tokyo, London.

Ryoko Ward

Insight Project Coordinator

Speaks: English, Japanese, Bengali
Born in Yokohama. Lived in Brussels, North Carolina, Kobe, Bangladesh, London.

Melissa Francis

Senior Research Executive

Speaks: English, Japanese, Spanish
Born in Colchester. Lived in Cambridge, Tokyo.

Naoko Nomoto

Insight Project Coordinator

Speaks: Japanese, English
Born in Tokyo. Lived in Pittsburgh, Indianapolis, Tokyo, Edinburgh, London.

Shunichi Takagi

Research Executive

Speaks: Japanese, English, French, German
Born in Ehime. Lived in Kyoto, London.