Why is a Japan market research company based in Europe?

Most Japan market research companies are in Tokyo – instead, we are based in London and Amsterdam, and have the ability to participate in the thriving Japan business ecosystem that exists in Europe. 

Conducting Japanese market research here gives us the unique advantage of being able to see both sides: both what our European clients require (typically, a means to maximise their sales in Japan), and what our Japanese clients want to discover (for example, we conduct a whole lot of Japanese business tours in smart cities around Europe).