Tokyo 2020 Marketing & Brand Campaigns: Before the Postponement

6 May 2020
by Melissa

By Melissa Francis

Originally, this post aimed to highlight how brands were keeping the sense of excitement high among locals for the Tokyo 2020 Olympic and Paralympic Games. Even though the COVID-19 situation has resulted in the event being postponed until the Summer of 2021, the marketing behind it no less relevant as inspiration. Here, we take a look at some of the Tokyo 2020 marketing campaigns run by both sponsors and non-sponsors alike with the objective of boosting audience engagement and intrigue around the event.

Source: Shutterstock

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Tag: <span>Tokyo2020</span>

Tokyo 2020 Marketing & Brand Campaigns: Before the Postponement

By Melissa Francis

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