Celebrities in Japan: How ‘tarento’ Promote Strong Audience Engagement

19 January 2021
by Melissa1

By Emma Regan

A certain breed of celebrities in Japan, or tarento (タレント), are media personalities appearing as guests on variety TV shows who often craft unique public personas to cater to certain demographics. They differentiate from mainstream celebrities and actors. An actor would feature on a variety TV show in order to present their latest venture, whereas a tarento would regularly appear on a variety TV show, sometimes with no promotional agenda at all.

However, that is not to say tarento are not influential in their own way. Many have captured domestic and even global audiences, helping products sell out due to their immense familiarity and impact.

Here, we give an insight into the exceptional world of tarento and why they are so popular in Japan.

Here’s what we do:

BESPOKE MARKET RESEARCH

We enable our clients to understand Japanese audiences in order to make an impact in the marketplace.

MARKET EXPANSION STRATEGY

Our team are familiar with both the European and Japanese markets. We bring clients on-the-ground in their target markets to truly understand the culture, trends and innovations that will have an impact on their success in the market.

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We provide Japanese / English translation and localisation services for Japanese and UK corporates. Our professional, bilingual team is well-versed in creating messaging that resonates with the target audience.

Tag: <span>tarento</span>

Celebrities in Japan: How ‘tarento’ Promote Strong Audience Engagement

By Emma Regan

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