The Japanese Streaming Market: The Rise of SVOD Platforms…

By Yanelis Garcia

Television programming has always been big in Japan, with the average Japanese person spending two hours watching TV every day. But recently, due to the impact of COVID-19 and the constant creation of new content, consumers have moved to SVOD platforms (subscription video on demand) for entertainment.

Based on a report by Gem Partners, the domestic streaming market in Japan was valued at over 450 billion yen in 2022, and is expected to continue growing as more TV consumers convert into platform subscribers. Because of its growth potential, the industry has become quite fragmented, with over 12 companies fighting for market share. Streaming platforms are also in high competition with local content providers – many of which focus on anime. In this article, we discuss which major players make up the Japanese streaming market, and how you can find success in Japan as well.

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