White Day in Japan – Japan’s Strong Culture of…
By Kana Kono
Today, March 14th, marks White Day. White Day happens every year on March 14th – exactly a month after Valentine’s Day. Functioning as a continuation of Japanese Valentine’s Day festivities, the holiday encourages people (often men) who received gifts on Valentine’s Day return the favour, giving back small gestures such as sweets, fashion goods, and most popularly chocolate, to express their gratitude.
In this article, we cover the history of Japan’s White Day, and look into the commercial and cultural drivers that started it, and how these link into Japan’s culture of giving.
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