Starting with our Market Readiness Framework, Tokyoesque enables businesses to understand Japanese audiences in order to make an impact in the marketplace.
For those requiring further research, our services include:
Customised reporting on the Japanese market, including latest news, innovations and opportunities in the desired sector
Interviews & Focus Groups
We dig into the mindsets of the target audience, both B2B / B2C, and prepare carefully crafted analysis in both English and Japanese
Ethnographic Market Research
We recruit and interact with participants in their real-life environment, eliciting insights that matter
Online Surveys & Panels
Including questionnaire creation, recruitment and post-study analysis
Our wide network enables us to recruit quality participants for sentiment analysis and consumer profiling
ex. Report on the Japanese Fintech Ecosystem
We were commissioned to provide a detailed report on the Japanese Fintech Ecosystem.
- We conducted desk research and held interviews with selected experts to provide the client with first-hand insights and essential knowledge about the Japanese Fintech sector.
- Through this, we specifically highlighted the opportunities for Europe-based Fintech SMEs and professionals, offering practical guidance as to how they could get involved.
The ChallengeAn agency aims to ensure that a French brand’s advertising campaigns are perceived positively in the Japan market. They regularly turn to Tokyoesque to analyse and provide insight into the brand’s proposed TV ads.
Our Solution→ Society : Tradition remains strongly entrenched in relation to food in Japan. Tokyoesque identified subsets of Japanese society where scenarios such as men in the kitchen and non-Japanese food were a positive addition, enabling Tefal to highlight their innovative and modern offerings
→ Language : Certain commonplace terminology in Western households (babysitter, roommate, etc.) can have negative associations if not used carefully
→ Foreignness : French foods and Western-style cooking can alienate Japanese viewers if not considered carefully. We demonstrated that striking a balance of exotic / cool whilst being relatable would be key
→ Consumer : We always grounded the discussion back down to, How would a Japanese consumer use these products?
Methodology + Output
Tokyoesque provided clear-cut recommendations using:
Hands-on experience: Our bi-lingual, bi-cultural team is well placed to perceive subtle differences in culture from a French to a Japanese perspective.
Case studies: We demonstrated how similar products (both domestic and international) have been advertised in Japanese media.
Ad-hoc support: Our team is always available to further provide clarification.