Testing your brand in Japan will give you the confidence and local access you need to truly succeed in the world’s third largest market. Our Market Readiness Framework measures your brand against 4 key methodologies:
Campaign. Who are your competitors and what are their key messages to consumers?
Social Media. What are consumers saying about you and / or your competitors?
Interviews. What do they actually think about you?
Cultural Relevance. How does your brand fit into Japan’s cultural landscape?
More insight, better communication.
Contact us today for a free 15-minute consultation and sample of a completed Market Readiness Score report.