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7 steps to discover what your Japanese customers think of you

Tokyoesque articles on Medium

Follow us on Medium for regular insights on Japanese culture, business and brand case studies and bite-size articles on trends and current affairs...

Jameson’s Japanese Whiskey: Far from on the rocks

Tokyoesque discuss how the quintessentially Irish brand managed to crack Japan through well informed localisation.

Mar 18 • 6 min read


Boosting business by working with the seasons

Are you focusing on the right time of year for your customers?

Mar 14 • 5 min read


How Japanese timekeeping could improve your business

Tokyoesque examine the unique perception of time in Japan and the effect it has on business relations.

Mar 12 • 4 min read


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Tokyoesque is a cultural insight agency

We connect the Europe and Japan by empowering businesses with knowledge of their global audiences.
What does your Japanese audience think of you?

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Make an impact in Japan with these services


We have completed projects for clients across multiple sectors, ranging from large corporations to smaller startups.



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Tokyoesque supported us to achieve outcomes in the UK that we wouldn’t have been able to achieve alone. If you clearly explain your business to Tokyoesque... you will greatly appreciate their marketing, research skills and flexibility.
— Daisuke Miura, CEO, Zenfotomatic
Invaluable in helping to understand the unique nature of Japanese consumers… Also a critical part of the production team that help to commercialize our tools and services in China.
— Rob Schulze, Managing Director, International, National Research Group
Tokyoesque would be great partners for anyone working in research and cultural insight, or indeed any businesses looking to expand their knowledge of the Japanese market in order to launch products or services there, or simply to provide inspiration for brand developments in other markets.
— Mark Lemon, Senior Semiotician, Sign Salad