||We refine business strategy going into / out of Asia by providing a perspective of the desired market’s business context|
||Not only do we look at literal meaning but at how it will be perceived by the target audience|
||We also are there every step of the way for meeting accompaniment, advice on logistics and practicalities|
||Our global networks allow us to introduce clients to relevant and promising sales leads and partners|
Our client, which already services big in-market names like Rakuten, seeks to expand into Europe. Tokyoesque successfully supported their international development efforts and conducted market research on market opportunities for their photo editing service abroad.
: Highlighting differences in the e-commerce market in Japan vs. Europe was key to our client understanding the potential for growth in the UK.
→ Language : By conducting business meetings and negotiations in English, and providing relevant research in Japanese, we were able to act as a bridge for our client in London.
→ Foreignness : We enabled a full understanding of the differences in business culture, as well as presented data and insight about market cost, pricing and relationships between main actors in the market they would not have had access to without us.
→ Consumer : E-commerce managers adhere to strict guidelines for their photos and we demonstrated a lucrative gap for an easy-to-use, competitively priced photo editing platform.
Methodology + Output
Our client required 360-degree support within the market leading up to, during and following their business mission, including:
Deep-dive report in Japanese
: Market analysis and recommendations regarding strategy to adopt for growth in Europe.
Introductions of sales leads and market experts : We researched, approached and set meetings with those responsible for photo editing at top companies.
Meeting accompaniment and debriefs : Having our team present at meetings was invaluable, as well as hearing our viewpoints and receiving notes and recommendations going forward with clients