Our team are familiar with Japanese culture and trends. We offer consultancy services that help guide your business towards success in the market.
Customised business tours designed to introduce the latest trends and innovations in your chosen market
ACCOMPANIMENT AND INTERPRETATION
Our bilingual team are on hand to provide support in the Japanese language, whether in Japan or Europe.
Itinerary, flight and accommodation management for clients traveling to Japan on business, utilising our extensive network in the region
Tokyoesque provides consultations on Japanese business mergers and acquisitions as well as partnerships
BUSINESS CULTURE TRAINING
Workshops to ensure businesses are fully able to take advantage of opportunities within the Japanese corporate world, learning business etiquette and norms in the market
ex. consultancy on Japanese business norms
We were asked to brief a group of employees at the London office of a large Japanese corporate ahead of the CEO's visit from Japan. The purpose was also to help them feel more connected to the company's origins on a deeper level.
- We prepared and delivered a presentation to illustrate key differences between business culture in the UK and Japan.
- This was followed by an interactive Q&A session in which the participants could clarify any of the points made.
The ChallengeOur client, which already services big in-market names like Rakuten, seeks to expand into Europe. Tokyoesque successfully supported their international development efforts and conducted market research on market opportunities for their photo editing service abroad.
: Highlighting differences in the e-commerce market in Japan vs. Europe was key to our client understanding the potential for growth in the UK.
→ Language : By conducting business meetings and negotiations in English, and providing relevant research in Japanese, we were able to act as a bridge for our client in London.
→ Foreignness : We enabled a full understanding of the differences in business culture, as well as presented data and insight about market cost, pricing and relationships between main actors in the market they would not have had access to without us.
→ Consumer : E-commerce managers adhere to strict guidelines for their photos and we demonstrated a lucrative gap for an easy-to-use, competitively priced photo editing platform.
Methodology + Output
Our client required 360-degree support within the market leading up to, during and following their business mission, including:
Deep-dive report in Japanese
: Market analysis and recommendations regarding strategy to adopt for growth in Europe.
Introductions of sales leads and market experts : We researched, approached and set meetings with those responsible for photo editing at top companies.
Meeting accompaniment and debriefs : Having our team present at meetings was invaluable, as well as hearing our viewpoints and receiving notes and recommendations going forward with clients