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Tokyoesque articles on Medium

Follow us on Medium for regular insights on Japanese culture, business and brand case studies and bite-size articles on trends and current affairs...

Exotic Britain. Capitalising on pubs, Pokemon and all things British

We explore what lies beneath the Japanese fascination with British culture, offering examples of how the seemingly ‘exotic’ can be transformed into something more familiar within a local context

Apr 5 • 7 min read

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Billion Dollar Mascots: Japan’s Cute & Unlikely Business Accelerators

How life-size mascots (yuru-chara) are used in Japan as a key promotional tool for regions and businesses.

Mar 25 • 6 min read

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Jameson’s Japanese Whiskey: Far from on the rocks

Jameson’s Japanese Whiskey: Far from on the rocks

Mar 18 • 6 min read

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Tokyoesque supported us to achieve outcomes in the UK that we wouldn’t have been able to achieve alone. If you clearly explain your business to Tokyoesque... you will greatly appreciate their marketing, research skills and flexibility.
— Daisuke Miura, CEO, Zenfotomatic
Invaluable in helping to understand the unique nature of Japanese consumers… Also a critical part of the production team that help to commercialize our tools and services in China.
— Rob Schulze, Managing Director, International, National Research Group
Tokyoesque would be great partners for anyone working in research and cultural insight, or indeed any businesses looking to expand their knowledge of the Japanese market in order to launch products or services there, or simply to provide inspiration for brand developments in other markets.
— Mark Lemon, Senior Semiotician, Sign Salad
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