Tokyoesque is a market research agency based in London with unique expertise rooted in the Japanese markets.

With our vibrant cultural insight, we help our clients to expand their business across Europe and Asia.

  • Cultural Investigation
  • Global Immersion & Consultancy
  • Localisation

For more information, please feel free to consult us.


Tokyoesque articles on Medium

Follow us on Medium for regular insights on Japanese culture, business and brand case studies and bite-size articles on trends and current affairs...

Exotic Britain. Capitalising on pubs, Pokemon and all things British

We explore what lies beneath the Japanese fascination with British culture, offering examples of how the seemingly ‘exotic’ can be transformed into something more familiar within a local context

Apr 5 • 7 min read


Billion Dollar Mascots: Japan’s Cute & Unlikely Business Accelerators

How life-size mascots (yuru-chara) are used in Japan as a key promotional tool for regions and businesses.

Mar 25 • 6 min read


Jameson’s Japanese Whiskey: Far from on the rocks

Jameson’s Japanese Whiskey: Far from on the rocks

Mar 18 • 6 min read