Tokyoesque enables European businesses
to enter the Japanese market,
and vice versa

Our Services

Tokyoesque is flexible in meeting the needs of your business.
Our core offerings are outlined below:

  • Market Research

    Creating fresh insight and greater transparency to boost client decision-making around strategic opportunities and risks involving Europe and Japan. This option can be tailored to specific needs including quantitative and qualitative surveys as well as in-depth focus groups.

  • Industry Reports

    Preparing easy-to-follow key findings on recent trends relevant to your industry and business interests. This enables clients to make more informed choices about where products and services can best fit into the Japanese market.

  • Professional Introductions

    Promoting mutual understanding between Europe and Japan, while drawing from both markets to learn, inspire, innovate and grow. We can introduce you to the right professionals to add optimum value to your projects.

  • Cultural Insight

    It is important to understand cultural nuance when doing business abroad. As such, we provide regular and bespoke professional services, from targeted market analysis to development and support in international markets.

Tefal

Working with marketing agencies, Tokyoesque were engaged to provide expert cultural insight on themes including food and cooking in order to tailor Tefal's marketing campaign to a Japanese audience.

UCC Coffee

Tokyoesque was approached by UCC Coffee to provide European inspired packaging designs. Working with UK-based packaging designers we were able to deliver a new brand design that would resonate with the Japanese market.

Nielsen NRG

Tokyoesque are engaged with Nielsen NRG on an on-going basis to provide media insight to major Hollywood studios. Through surveys and quantative analysis Tokyoesque are able to supply a holistic view on film awareness and perception in Asian markets.

Our Aims

Tokyoesque enables European businesses to enter the Japanese market, and vice versa, through cultural insight, professional introductions and market research.

Our aim is to promote mutual understanding between the UK and Japan, while drawing from both markets to learn, inspire, innovate and grow.

We provide a variety of regular and bespoke professional services, from targeted market research to development and support in international markets. We help our clients by bringing fresh insight and greater transparency to their decision-making around strategic opportunities and risks involving the UK and Japan.

The majority of our clients are focused on market entry and development strategy. We provide them with a review of their strategic options based on a range of reports. These can include an assessment of market structure, the competitive landscape, regulatory prospects, cost position and ‘rules of the game’.


The Team

As Japan enthusiasts with many years of experience working in Japan and with the Japanese, we are well-versed in marketing, PR, journalism and business practices across Japan.

Natalie Meyer: has a background in Japan market research preparing qualitative and quantitative insight with Nielsen and Asian Consumer Intelligence after working in Tokyo and studying at Waseda University. Originally coming from Silicon Valley, and having obtained her MSc in Global Media & Communications at The London School of Economics, she now heads up the UK arm of software development company ioet LTD.

Joanna Pitman: has a degree in Japanese Studies from Cambridge University and a background in journalism (The Times Tokyo Bureau Chief 1989-1994). She is currently a business consultant specialising in Japan, a trustee of the Great Britain Sasakawa Foundation and a director of Somerset House Trust.

Our team is fluent in Japanese. We have extensive networks of contacts in a wide range of sectors built up over thirty years, as well as research, analysis and report writing experience. Our partner in Tokyo is a long term Japan specialist in strategic market research and innovation consulting.

Tokyoesque maintains the confidentiality of clients’ instructions and of any information clients may share with the company in respect of their business intentions. All information obtained on behalf of a client will be treated with the same sensitivity and discretion.

Contact Us

E-mail: natalie@tokyoesque.com
Linkedin: Tokyoesque

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